Digitalbrand is a favourite project of Michele Berkhout, a digital consultant for who researches, analyses and curates on the business of social and conversations, representation  and engagement. 

It is based on a philosophy around digital communications integrating authentically with real world experiences to create conversations of value. Connected conversations are essential to innovation and entrepreneurship to achieve sustainable ecosystems. 

Through this project, Michele helps people, organisations and governments understand, plan and act on the dynamics of the evolving digital and social technologies, turning insight and understanding into learning and action to create an integrated digital future. 

Michele collaborates with a global network of academics, designers, social commentators, trend spotters and technologists who believe that insightful and relevant social interactions and digital conversations, integrated in the analogue world are essential to business strategy and the enablement of digital brands.